So you’ve probably heard the news from last week that two big players in the real estate industry, Zillow and Trulia, have merged. In their announcement, they stated that they will continue to operate as separate entities, for now.
But what does this mean to you?
For consumers, you most likely will not notice anything different when you search for homes on Zillow or Trulia. I would speculate that in the very near future, the two will streamline their processes and present an even better user experience. They will continue to develop tools to aid in your home search and also advance their mobile apps.
What does this mean for the industry?
It used to be that you needed an agent just to find out what was on the market. Real estate agents before the time of the Internet were basically gatekeepers to the MLS data. Now that data is easily accessible through sites like Zillow and Trulia.
So as agents, we now need to bring more to the table. What we can offer is what I refer to as REAL data. It is the local expertise that you can’t find anywhere else. It is the deep knowledge of an area where we know exactly how far the school bus stop is and where to find the best eatery close by. Growing up in Boise has definitely given me leg up over other agents!
The bottom line is that you, as consumers, are better informed with the existence of Zulia, but you’ll still know to call the experts in when it’s time to make a move!
Hope you are all enjoying the last few weeks of summer! The dog days are definitely upon us! My family is busy trying to fit in the last few summer outings to the zoo and one last camp trip before school starts. Oh, and yes, soccer practice has begun!
Feel free to contact me with any questions!
As always, I’m never too busy for your referrals.
Here are a few blog posts I found interesting:
Tool of the month – Picmonkey.com
This site is so fun and easy to use! Just upload a favorite photo and apply text, borders, themes, and loads of other fun effects.